Specialist inbound marketing for technology companies
LeftLeads specialise in attracting more people to your website and converting them into qualified leads, so you can get on with running your business.
Success online takes time and expertise; our inbound marketing strategy is perfect for MSPs that want to grow. A great marketing strategy for your MSP should attract people to your website at the right time, so they convert into quality leads for your sales team.
``We just landed our second biggest client and they found us through LeftLeads. I just wanted to say again how happy I am that I found you and appreciate what you're doing.``
Our marketing strategy starts with our core philosophy:
It’s 11x easier to convert a lead into a customer – if they’re actively looking for the service you’re offering.
We work with you to build an asset that attracts people to your business and entices them to ask questions. Our experience shows it’s easier to convert someone who needs your services than to disturb their day with an outbound sales call.
The inbound methodology is all about building meaningful, lasting relationships with prospects and customers. It’s about valuing and empowering people to reach their goals at any stage on their journey with you. We apply these four ways:
Attract: bring more people to your business.
Engage: present solutions they care about.
Delight: impress potential leads so they want to know more.
Nurture: remind people of your brand, build trust and increase sales.
01. Optimise your site for conversions
The first step towards lead generation is to fill the conversion gap.
Your website is like a bucket full of holes; if you have a low conversion rate and we send more users to your site, you’ll waste time and money. We fill the gap and improve conversions first.
02. Improve your offering
A major error that most IT companies make is offering too much and too many services. We’ll help you find the four or five main offerings potential customers care about.
We make your business stand out against the competition.
03. Attract the right people to your website
We make your MSP grow by building focused and unique marketing strategies. With tactics like local SEO, content marketing and social media, we direct those customers that convert straight to your website.
There’s no point in executing a loosely-assembled approach that might pick up a couple of visitors. We focus on relevant online users that are guaranteed to fill your pockets.
04. Keep in touch & nurture prospects
How do you keep track of potential leads who aren’t ready to buy yet? Our team of content marketers will develop content marketing, email, and LinkedIn nurture strategies that engage potential leads so they will want to buy from you when they are ready.