What is the value proposition of Blockchain technology?

Cryptocurrency - Bitcoin

Blocks, sporks, smart-contracts, forks and mining – the names may vary but they all represent words related to how blockchain technology works. Why are such words so important?

Blockchain technology was developed by some very smart people who had a great handle on technology. One key aspect they failed on: speaking a language that matters to the general population.

Most people can say that they have heard of Bitcoin, but hardly anyone except for the select few insiders can tell you what it really is and why we should care.

Before we identify the value proposition of the blockchain, we need to acknowledge that there is many blockchains out there.

A blockchain is essentially a publically available database that can be managed from many locations, this database cannot be changed, only updated and makes is the perfect place for transparent financial transactions or tracking or products in a supply chain. Some of these blockchains are public, where anyone can see the information and some are private where the code is held within private walls.

Blockchains have a range of applications and target audiences that make the industry seem incompatible. There are, however, some parallels in the diverse range of technologies that have been merged to create this new blockchain technology. And while there is no single value proposition for the entire industry as a whole, there are potential return-on-investment opportunities for early adopters.

There are many different blockchains on the market. Each one will record & manage something in a different way. For example, Bitcoin is designed for personal transactions so that it doesn’t take up too much space in your life, whereas Ethereum was designed for more business related purposes.

Benefits of Blockchain

Saying all this, we still can’t pinpoint one single value proposition for Blockchain technology, since there are many benefits and use cases, let’s take a look at a few high-level benefits of the blockchain:

Low Cost – cutting the cost of doing businesses, powering processes and handling data.

Security – cryptography offers secure transaction channels, smart contracts and shared databases.

Privacy – most blockchains give users heightened privacy.

Speed – blockchains add speed to transactions, by cutting out the middle-man.

Open source – blockchains act like a virtual machine to run applications, making it unnecessary to buy or hire servers.

Use-cases for blockchain technology and its value proposition

A value proposition is the post-sale value that you’ll bring to your customers. It’s what makes your product attractive and helps convince more potential customers to invest in it.

With so many benefits, uses and customer types for blockchain technology, there isn’t one value proposition for the blockchain. It all depends on the project, the business model and the end user.

Below I have compiled over 7 uses for the technology, and each use-case has its own value proposition.

Financial transactions

The most logical use for blockchain is transferring funds from one party to another. Most transactions processed over a blockchain can be settled within a matter of seconds, vs banks which can take more than 24 hours in some instances.

Loyalty reward programs

With token-based systems, consumers can be incentivised to return to a certain retail store. Blockchain technology eliminates fraud and waste commonly associated with loyalty programs.

Data sharing

Blockchains could provide a marketplace where companies can share and sell unused data. This is also a solution for better handling unused data in the enterprise world.

Copyright and royalty protection

Blockchain technology provides real-time and transparent royalty distribution data to musicians and content creators. Artists or creators of digital content can make sure they are getting paid royalties for every item sold.

Supply chain monitoring

The technology comes in handy when monitoring supply chains, by removing paper-based trails, businesses can pinpoint inefficiencies within their supply chains quickly, and locate items in real time.

Digital IDs

Blockchain gives users a way to control their digital identities. Allowing people in poor regions can get access to financial services or start their own business.

Digital voting

Blockchain technology people to vote digitally, it’s transparent and regulators can see if something was changed in the network. Combining the ease of digital voting with the immutability makes your vote truly count.

As you can see, there are many real-world uses for blockchain technology, and getting one value proposition is not a simple task. The best place to start is by looking at each use-case and finding the customers of each.

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Inbound Lead Generation is my game - I work with IT Companies to help them get more leads for their businesses. I built my first website at 14 and have been working in digital businesses ever since.

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