If you work for a Managed Service Provider (MSP), you’ll know that it’s not always easy to tell people what you do without confusing them or explaining in too much detail about what you do. Just like many technical businesses, your business is complicated; you do many things from procurement, networking, helpdesk, patching and many…
Growth isn’t always easy, it doesn’t matter what kind of business you’re running. Managed Service Providers have the added complication of sustaining growth over a long time. That’s because MSP’s rely on future revenue when compared with traditional businesses where most of the income is collected upfront. Like most MSP owners, you got into services…
Value Marketing is important for any business, not only marketing professionals, but anyone in business. Discounting is not an acceptable way to gain customers unless you want to race to the bottom. What exactly is Value Marketing? It’s all about understanding the benefits your customer gets from your product. In other words: your customer’s perception…
Have you ever sat in a meeting with a customer and spent most of the time talking about how great your product or service is? Or perhaps it is someone else on your team, who is great about talking about the features, and the customer just doesn’t see the value? Today I will try to…
Blocks, sporks, smart-contracts, forks and mining are all words that are associated with the blockchain, but why should we care? Blockchain technology was developed by some very smart people who had a great handle on technology. One key aspect they failed on: speaking a language that matters to the general population. Most people can say that…
Without a great product that customers love, you will not have a business. How do we know what customers really want? How do we build value propositions they love? Do we build it and let them come, or do we ask them what they want? It’s not as simple as asking a customer what they…