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value proposition

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8 Best Managed Services Sales Elevator Pitches [updated 2021]

MSP MarketingBy StevenJanuary 2, 2021Leave a comment

If you work for a Managed Service Provider (MSP), you’ll know that it’s not always easy to tell people what you do without confusing them or explaining in too much detail about what you do. Just like many technical businesses, your business is complicated; you do many things from procurement, networking, helpdesk, patching and many…

growing your MSP

Ultimate 11 step marketing strategy for your MSP 2020

MSP MarketingBy Simon BarnettApril 1, 20202 Comments

Growth isn’t always easy, it doesn’t matter what kind of business you’re running. Managed Service Providers have the added complication of sustaining growth over a long time. That’s because MSP’s rely on future revenue when compared with traditional businesses where most of the income is collected upfront. Like most MSP owners, you got into services…

Design Value Propositions Your Customers Will Love

Value Proposition DesignBy StevenDecember 9, 2019Leave a comment

Do you need a better value proposition? Are you building a product? Have you built a product and you just aren’t getting enough customers? Is growth slower then you expected? It’s very well building an awesome product, but the old method of building it and they will come, can be time-consuming and expensive, especially if…

What is value marketing? Increase the value of what you sell

MSP Marketing, Value Proposition DesignBy SarahMarch 28, 20191 Comment

Value Marketing is important for any business, not only marketing professionals, but anyone in business. Discounting is not an acceptable way to gain customers unless you want to race to the bottom. What exactly is Value Marketing? It’s all about understanding the benefits your customer gets from your product. In other words: your customer’s perception…

The problem with value marketing in IT and Service businesses

MSP Marketing, Value Proposition DesignBy Simon BarnettFebruary 3, 2019Leave a comment

Have you ever sat in a meeting with a customer and spent most of the time talking about how great your product or service is? Or perhaps it is someone else on your team, who is great about talking about the features, and the customer just doesn’t see the value? Today I will try to…

What is the value proposition of Blockchain technology?

Value Proposition DesignBy StevenDecember 16, 2018Leave a comment

Blocks, sporks, smart-contracts, forks and mining are all words that are associated with the blockchain, but why should we care? Blockchain technology was developed by some very smart people who had a great handle on technology. One key aspect they failed on: speaking a language that matters to the general population. Most people can say that…

15 questions to find out what your customers really need

Value Proposition DesignBy SarahAugust 10, 2017Leave a comment

Without a great product that customers love, you will not have a business. How do we know what customers really want? How do we build value propositions they love? Do we build it and let them come, or do we ask them what they want? It’s not as simple as asking a customer what they…

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