Google Ads, previously called Google Adwords, has become a critical tool in the digital marketing space. It gives you an advantage over SEO because you can start advertising today and earning quality leads tomorrow. Coupled with a great SEO strategy, Google Ads will supercharge your online marketing. Google Ads for IT service providers does take…
It can be tough trying to strategically attract customers, close new deals, make sure customers happy and keep operations running smoothly. I have dealt with many MSP leaders and IT contractors who wish they could just focus on delivering an amazing service without worrying what is coming around the corner. I appreciate there is a…
Inbound Marketing Strategy for Service Providers The team here at LeafLeads love inbound; it’s what our company is all about! In this article, we are sharing with you our insights to a good marketing strategy, whether you do it yourself or hire an agency like ours, it’s up to you. This is a non-sales article,…
How nice would it be if customers came to your MSP? That would be great, wouldn’t it? Essentially that what the goal of digital marketing is: automate prospecting. Meaning that qualified leads come to you. Traditional sales methods are slowing you down Selling services has traditionally been a consultative approach; has any of your salespeople…
Digital marketing is dynamic and ever-changing. To acquire more organic leads through online channels, you need to keep on top of the latest tactics, trends, and tricks of the trade. One area of digital marketing that is always evolving but never changing in importance is SEO. Search engine optimisation is the process of increasing the…
Internet (digital) marketing has evolved a lot, and the paradigm shift from traditional marketing to digital marketing and SEO has been an immense success for a lot of MSPs. The best part about digital marketing is that it is accessible to everyone, no matter what the size of your business is. Below I’ll highlight the…
Value Marketing is important for any business, not only marketing professionals, but anyone in business. Discounting is not an acceptable way to gain customers unless you want to race to the bottom. What exactly is Value Marketing? It’s all about understanding the benefits your customer gets from your product. In other words: your customer’s perception…
If you work for a Managed Service Provider (MSP), you’ll know that it’s not always easy to tell people what you do without confusing them or explaining in too much detail about what you do. Just like many technical businesses, your business is complicated; you do many things from procurement, networking, helpdesk, patching and many…