Strategic marketing is challenging; without a comprehensive plan, companies can lose sight
The ROI from IT marketing is a critical factor that tells you how efficient your efforts have been in your marketing and campaign strategies.
You can enhance it even more by increasing income, reducing marketing costs, etc. It’s also important that you invest your marketing dollars towards channels that will give better ROI.
Read the latest blog posts on ITs Marketing Fails, for the inside scoop on what’s working in marketing and why.