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growing your MSP

Ultimate 11 step marketing strategy for your MSP 2020

MSP MarketingBy Simon BarnettApril 1, 20202 Comments

Growth isn’t always easy, it doesn’t matter what kind of business you’re running. Managed Service Providers have the added complication of sustaining growth over a long time. That’s because MSP’s rely on future revenue when compared with traditional businesses where most of the income is collected upfront. Like most MSP owners, you got into services…

What is value marketing? Increase the value of what you sell

MSP Marketing, Value Proposition DesignBy SarahMarch 28, 20191 Comment

Value Marketing is important for any business, not only marketing professionals, but anyone in business. Discounting is not an acceptable way to gain customers unless you want to race to the bottom. What exactly is Value Marketing? It’s all about understanding the benefits your customer gets from your product. In other words: your customer’s perception…

The problem with value marketing in IT and Service businesses

MSP Marketing, Value Proposition DesignBy Simon BarnettFebruary 3, 2019Leave a comment

Have you ever sat in a meeting with a customer and spent most of the time talking about how great your product or service is? Or perhaps it is someone else on your team, who is great about talking about the features, and the customer just doesn’t see the value? Today I will try to…

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