Growth isn’t always easy, it doesn’t matter what kind of business you’re running. Managed Service Providers have the added complication of sustaining growth over a long time. That’s because MSP’s rely on future revenue when compared with traditional businesses where most of the income is collected upfront. Like most MSP owners, you got into services…
Value Marketing is important for any business, not only marketing professionals, but anyone in business. Discounting is not an acceptable way to gain customers unless you want to race to the bottom. What exactly is Value Marketing? It’s all about understanding the benefits your customer gets from your product. In other words: your customer’s perception…
Have you have been looking at the symptoms, not the cause of your customer’s pains? When developing new products or your marketing strategy, it is vital to understand your customers pain points. Most businesses assume they know their customer’s pains, do they really? Asking a customer: What is your pain? Is not an ideal way…
Without a great product that customers love, you will not have a business. How do we know what customers really want? How do we build value propositions they love? Do we build it and let them come, or do we ask them what they want? It’s not as simple as asking a customer what they…