Social media content is a powerful tool in the digital marketing world. A well-crafted post can help you reach your target audience, drive engagement, and boost conversions. But if you’re not careful, your content can quickly become a major issue.
Poorly written posts, focusing on sales all the time, and not using hashtags correctly can all lead to issues with your social media content. To ensure that your social media content is effective, you’ll need to avoid these common issues.
With a few tips and tricks, you can save yourself from making these common mistakes and create content that will make your followers happy and engaged.
Incorrect hashtags
Hashtags can be a great way to increase your social media engagement, but they can also be a major source of social media content issues if you don’t use them correctly. If you use the wrong hashtag, you won’t reach the right audience. You might also use a hashtag that has a negative connotation. If your post is associated with that hashtag, you could end up with a lot of negative engagement.
To avoid these issues, you’ll need to do a little research on the hashtags you want to use. Find out if they are relevant to your business and if they are being used in the right way. Ideally, you’ll want to use hashtags that are specific to your business and industry. Doing so will help you reach the right audience, get more engagement, and engage positively with your followers.
Over-posting
Over-posting can quickly become a major problem for your social media accounts. And unfortunately, it’s something that many businesses don’t realise until it’s too late.
To prevent over-posting, you’ll want to set guidelines for yourself. How often should you post on each platform? How long should your posts be? What type of content should you post?
When you do post, make sure that your posts are engaging and interesting. Don’t just post links to your website and expect people to click. Craft posts that will engage and intrigue your followers. If you post the same thing too many times, your followers will get bored and unfollow your account.
Unengaging content
Another common content problem is unengaging content. You can see this in many different ways: posting too frequently and not giving people time to engage, or your content could be too short or not detailed enough.
No matter what you’re putting on your social media, it should be interesting, useful, and engaging. If it’s not, then you’ll lose followers and have a hard time growing your account.
Posting the right content requires some research. Find out who your audience is and what hashtags they’re following. Follow news outlets, your competitors, and keep up-to-date with the latest trends. When you do post, state facts, ask questions, and allow for your audience to reply and – hopefully – start a conversation. The most engaging content is something that makes people who see it think.
Treating all social media platforms the same
Different social media platforms are designed for different things. While you can certainly post links to your website and other types of content on each, you won’t get the engagement you want or need for each platform.
For example, Instagram is a great place to post visually engaging and interesting photos, while Twitter is ideal for asking questions, setting polls, and allowing for conversations to roll, and Facebook allows for long-form content that is easy to read.
If you try to post the same thing across all platforms, you’re not only risking content issues, but you’re also not maximising your potential. You’ll want to find the right type of content for each social media platform.
Sharing only your own content
Your followers have hit the follow button to see more of you, of course, but they also want you to broaden their horizons. They want to see more of your services, but they also want to see more content that is relevant to you, not just strictly aligned to your business.
By only sharing your own content, you’re ignoring all of these things. You’re also telling your followers that they don’t matter and that they don’t have anything to say or contribute to the conversation.
Mix your own content with relevant and interesting content from other sources. Your followers will appreciate it, and you’ll get a lot more engagement as a result.
Focusing too much on sales
You are after sales for your services; you joined social media to find more clients. However, focusing too much on sales in your social media posts will damage your following; when people come to your posts, they will be so accustomed to only ever seeing ads for your services that they will scroll past without reading at all.
Mixing your sales with interesting, engaging content will go much further in attracting a greater audience. The more interested people are in what you have to say and share, the more likely they are to seek your services.
Start your social media journey with the experts
Whether you’re a business owner or just looking to learn some social media tips, it’s important to create engaging content on social media channels like Instagram and Twitter to help you reach potential customers. But it’s vital to remember that it’s not just about promoting your business; it’s about engaging with your followers and creating content that’s interesting and has a purpose.
At LeftLeads, we know that elevating your social media presence is about targeting the right audience through bespoke social media strategies that deliver valuable, thoughtful content designed to engage your potential clients. Talk to our expert team today and let’s get started on attracting quality leads.
