LinkedIn Marketing for MSPs: How to Leverage the Biggest Professional Network

LinkedIn - Computer network

If you’re a managed service provider (MSP) and looking to start marketing your business on LinkedIn, you’re in for a treat. LinkedIn is a great way to connect with your clients, build a reputation and start building your business, but it’s important to know what you’re doing and how to do it well to get the most out of your time on LinkedIn.

To help you get started, here are a few tips and tricks that will help you market your business effectively on LinkedIn. These tips will also help you make the most of any marketing strategies that are in place for your business.

What is LinkedIn marketing?

LinkedIn marketing is the process of using a LinkedIn page to connect with potential and current customers of your business. It’s a great way to build relationships with your target audience, learn more about their needs and wants, and find out what kind of services they’re looking for.

It helps you build awareness of your brand and services by creating a conversation between you and your potential customers, who can then contact you directly.

Why should you market your business on LinkedIn?

LinkedIn is a great platform for marketing your business. Not only does it have an extensive user base, but LinkedIn also has a number of features that can be useful for marketing your business. For example, LinkedIn allows you to connect with potential customers in real-time. This makes it easy to see what customers are saying about your product or service and to get feedback.

Additionally, LinkedIn has an extensive search function, which can be helpful for finding new potential customers. You can also use LinkedIn to find out who your competitors are and what they are doing.

How do you use LinkedIn marketing to reach your target audience?

While the platform is a powerful tool for marketing and business development, it doesn’t work without a strategy. To develop your strategy, it’s important to understand who you’re targeting and how they might be using LinkedIn. You also need to understand how they’re using other social media channels like Facebook and Twitter so that you can build your strategy around them as well.

Marketing on LinkedIn can be broken into two categories. One is direct marketing, and the other is audience development. Direct marketing is all about creating content that will attract your target audience to engage with you and your business.

While there are many options for creating content, the most effective strategy is to find other people who have a similar product or service to what you provide. By engaging with them (and by providing useful information) you can help them grow their business as well. This type of marketing relies on relationships, expertise, and knowledge, which are all things that your target audience has in abundance.

The second type of marketing is an outreach campaign or “audience development”. The key here is to get your targeted audience engaged by sharing useful and relevant content that they will find helpful. This can be done through articles, case studies, industry news and more.

Content is important

One of the most important ways you can improve your search engine rankings is by ensuring your content is both high quality and unique. The more unique the content you produce, the better the search engines will understand you and your business, and the more people will be interested in engaging with it.

Here are some tips to help you create better content:

LinkedIn - Recruitment

Tips for using LinkedIn marketing to succeed

  1. Start by identifying your main audience. Once you know who your main target audience is, you can start to develop targeted content for your profile. This will help you stand out from the competition and get more leads from people who are interested in what you do.
  2. Use LinkedIn as a tool for social media marketing. When you’re able to use LinkedIn as part of a social media campaign, it can be an incredibly powerful tool. By sharing interesting pieces of information about your business on social media, you can build brand awareness and attract new customers.
  3. Use LinkedIn to connect with potential customers. When you connect with potential customers on LinkedIn, it can be difficult to not take advantage of this opportunity to sell them something! By using LinkedIn to build relationships and make deals, you’ll be able to increase the chances of finding a sale.
  4. Experiment with different strategies and tactics until you find the ones that work best for your business. Changing up your marketing strategies every time is never a good idea, so experiment until you find the right way to market your business on LinkedIn.

Getting started

Here are some great tips for getting started with LinkedIn marketing:

  1. Create a company page. This is where you will post all your updates, information about your business, and the people that work for you.
  2. Use a targeted email list to cultivate conversations and convert them into leads and customer appointments.
  3. Promote yourself through LinkedIn groups and forums that are relevant to your industry or specific niche market.
  4. Maintain an active profile on LinkedIn by posting quality content that relates to your industry or niche market. Quality content is defined as content that is well-written and of high-quality. The content should be unique, informative, and engaging. Quality content leads to quality leads.
  5. Utilise the following tools to boost your profile in search results: Profile Enhancements, Page Insights, and Search Targeting.
  6. Create a lead generation form that allows people to sign up for an email list. If they sign up, they will receive updates from you through email. Alternatively, you can use the LinkedIn signup box on your blog and encourage people to connect with you on LinkedIn.
  7. Automate your outreach to save time. Many people think that Sales Navigator is the only way to get ahead with LinkedIn, but there are many tools you can use to amplify your prospecting. 

Online marketing made easy

If you are an MSP looking to start or grow your online presence, LinkedIn marketing is a great place to begin. With millions of people who are professionals in their field, LinkedIn offers a large pool of potential customers to reach. It is also easy to use and has a wide range of features.

To make the most out of LinkedIn marketing, take some time to understand what it is and what it can do for your business, or ensure you have a digital marketing partner, or B2B marketer, that effectively knows how to leverage the platform to increase your lead generation and grow your business.

If you’re looking for a digital marketing team that can help your business tap into the marketing channels that will work best for you, contact the team at LeftLeads. We exclusively work in the information technology space, so we are experts at bringing your services to the world and helping businesses exactly like yours get noticed and grow.

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Author avatar
Kylie Adams
CONTENT STRATEGIST | Kylie’s strong writing background combined with her meticulous planning and organising skills are perfectly applied to increasing LeftLeads clients’ site traffic and defining their authority in key service areas. She’s written and strategised content for companies across Europe, Australia, and America.

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