Introduction: Social Media Platforms
The Managed IT Services industry is highly competitive, and standing out is no easy task. We know that your focus is on providing the best IT solutions and support, so naturally your marketing can fall behind. But today’s customers are perennially online, and the best way to stand out is to step in and start connecting: social media.
Why should you pay attention to platforms like LinkedIn, Facebook, and Twitter? Well, these are the spaces where your potential clients are constantly seeking information, sharing recommendations, and making decisions. A well-executed social media strategy can help you reach your ideal audience effectively, providing them with valuable insights and solutions to their problems — right when they need it.
This article is part two of three in a series. Here, we will focus on the three main social media platforms MSPs should be using to raise brand awareness, connect with their ideal audience, and grow leads.
Chapter 4: LinkedIn: The Primary Platform
LinkedIn is the social media platform of choice for business professionals looking to make connections. Its focus on professional networking makes it an ideal venue for B2B interactions – and with over 900 million active users, it’s more than just a digital resume or an online networking event. It’s a dynamic platform where professionals come to learn, share, and engage with their industry peers.
Connect with your audience: LinkedIn is teeming with executives, IT managers, and other professionals who are your potential clients.
Build brand credibility: The platform allows you to post content that showcases your expertise and thought leadership.
Generate leads: Through targeted networking and high-quality content, you can attract the attention of businesses that require your services.
An effective LinkedIn profile goes beyond mere presence; it enables MSPs to share high-quality content that addresses the specific needs and pain points of their target audience. Strategic networking activities, such as personalised connection requests and active participation in relevant groups, help in maintaining an engaged community around the brand.
Chapter 5: Facebook: More Than Just Socialising
While LinkedIn may be the primary platform for MSPs aiming for B2B connections, Facebook offers complementary benefits that are well worth exploring. Facebook’s user base is vast and diverse, which can be both an advantage and a challenge. The platform is more informal compared to LinkedIn, but it still offers opportunities for MSPs.
Consumer education: Share educational content that can help individual users understand the importance of managed services.
Community building: Use Facebook Groups to create or participate in communities relevant to your industry.
Interactive content: Studies show interactive content generates 52.6% more engagement. Use Facebook for polls, surveys, quizzes, and other engaging posts.
Recruitment: Facebook is also a good platform for advertising job vacancies and attracting talent.
When it comes to posting on Facebook, a more relaxed tone is generally acceptable, and the content types are more diverse. It’s the ideal platform for posting about your team – group lunches, milestones, even birthdays – to make your business more relatable and approachable.
Lastly, while organic reach is still quite possible on Facebook, the platform also offers paid advertising options that can significantly increase your visibility. Boosted ads, lead generation ads, and retargeting ads are popular options that are designed to better target and reach your audience.
Chapter 6: Twitter: Quick Updates and Customer Service
LinkedIn and Facebook will likely dominate your social media strategy, but Twitter does offer some unique advantages for MSPs. Known for its real-time updates and brevity, Twitter can serve as an effective platform for customer service, brand monitoring, and even crisis communication.
However, given the character limits, content on Twitter needs to be succinct and impactful.
Quick tips: Share bite-sized tips that are easy to digest and retweet.
Retweets and mentions: Engage with other industry professionals by retweeting their content or mentioning them in your posts.
Responses: Aim to respond to customer queries or complaints as quickly as possible.
Links: Write short posts teasing more information or details in the link provided.
Hashtags: Use relevant hashtags to increase the visibility of your tweets.
Though not the primary focus for many MSPs, Twitter offers specific advantages that complement your overall social media strategy. Its real-time nature makes it ideal for customer service and quick updates, while its networking capabilities can help maintain an active and engaged community around your brand.
READ PART 3 NOW
LeftLeads will help you walk this path and turn knowledge into actionable results. Our team of social media strategists will work with you to develop a customised plan that aligns with your business objectives, engages your target audience, and drives measurable results.
Don’t leave your social media success to chance. Contact us today for a free consultation, and find out how we can help transform your social media presence into a growth engine for your business.