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Craft CMS: Why You Need a Craft CMS Developer

Having a robust and flexible content management system (CMS) is crucial for businesses striving to maintain a dynamic and engaging online presence.

Craft CMS is a robust platform that offers unparalleled customization and control over your website’s content. However, partnering with a skilled developer is essential to fully harness the potential of Craft CMS. Explore why you need a Craft CMS developer to elevate your website and drive your digital strategy forward.

Benefits of Craft CMS

User Experience

Craft CMS excels at providing an exceptional user experience. Its flexibility allows for the creation of highly customized websites tailored to meet the specific needs and expectations of your audience. Google’s recent core updates emphasize the importance of user-friendly, accessible, and well-considered websites. Rigid and outdated templates can no longer satisfy the evolving demands of modern users.

With Craft CMS, designers and developers can collaborate to create bespoke customer journeys. This collaborative approach ensures that the website’s design flow and call-to-action strategies are perfectly aligned, making it easy for visitors to find content and achieve their goals online. This enhances customer satisfaction and promotes loyalty, retention, and a positive brand perception.

Client-Side Benefits

Craft CMS is designed with the end-user in mind, offering a practical, logical, and simple-to-use interface. This user-friendly design empowers developers to build intuitive backends and establish relationships between content elements. Content managers can effortlessly create internal links, quickly build new pages, and manage crucial marketing elements like SEO. This ease of use translates to efficient campaign implementation and smooth user journeys with features like easy 301 redirects and live preview pages.

Many of our clients, including Ella’s Kitchen, Taylor Maxwell, and Autism East Midlands, have transitioned to Craft CMS and consistently praise its empowering and intuitive nature. Analytics support these claims, showing improvements in acquisition, session duration, bounce, and conversion rates after switching to Craft CMS.

Website Performance and Optimization

Optimizing website performance is essential, and Craft CMS excels in this area. Compared to many template-based CMS platforms, which can become outdated and bloated with unnecessary code, Craft CMS allows developers to build clean, efficient code from scratch. This tailored approach ensures fast load times, efficient database management, and robust security measures.

A well-optimized website built on Craft CMS is faster and ranks better in search engines. Craft CMS developers can implement all necessary technicalities to host a hardworking, fast, and rankable website. This proactive approach to optimization helps businesses avoid performance-related issues that can negatively impact user experience and SEO.

Content Management

Craft CMS offers a seamless content management experience. Content managers appreciate the ease with which they can create and update pages, knowing that the website has been designed for both the audience and SEO. The intuitive interface allows for quick page building using components, easy linking of entries, and comprehensive SEO management with meta information and preview capabilities.

This efficiency empowers content managers to focus on creating high-quality content without worrying about the CMS’s technical complexities. The flexibility and planning involved in Craft CMS development ensure that every page is optimized for user engagement and search engine visibility.

Craft Community and Security

Craft CMS may be lesser-known, but it is trusted by global brands like Netflix, Adidas, and IKEA. The Craft community is vibrant and supportive, offering resources such as a Discord group, the annual Dot All-Conference, and local meetups. This thriving community continuously shares expertise, ensuring users stay updated with the latest best practices.

Craft CMS prioritizes security. The platform is designed with security in mind and regularly releases updates to address vulnerabilities. Craft CMS has a significantly lower number of reported vulnerabilities compared to other CMS platforms, making it a secure choice for businesses concerned about protecting their digital assets.

Why You Need a Craft CMS Developer

Expertise and Customization

A Craft CMS developer brings the expertise needed to unlock the platform’s full potential. They can customize the CMS to fit your requirements, whether you need a bespoke e-commerce solution, a complex multi-site setup, or intricate third-party integrations. This level of customization ensures that your website performs precisely as you envision.

Optimized Performance and Security

Craft CMS developers are adept at optimizing website performance and security. They can fine-tune your site to ensure fast load times, efficient database management, and robust security measures. Staying updated with the latest security practices, they safeguard your site against vulnerabilities and ensure compliance with industry standards.

Enhanced User Experience

A Craft CMS developer focuses on creating a seamless user experience. They implement design principles that enhance usability and engagement, ensuring your site is responsive, intuitive, and easy to navigate. This focus on UX increases user satisfaction, reduces bounce rates, and drives conversions.

Efficient Content Management

Craft CMS developers can set up a content structure that makes managing content easy for your team. They provide training and ongoing support, empowering your content creators and marketers to maximise the CMS’s capabilities. This enables your team to create compelling content that drives engagement and growth.

Investing in a Craft CMS developer is a strategic move that can significantly enhance your website’s functionality, performance, and user experience. Their expertise ensures that you can fully leverage Craft CMS’s capabilities, providing a customized solution that aligns with your business goals. Whether you’re looking to create a highly tailored site, optimize performance, enhance security, or streamline content management, a Craft CMS developer is an invaluable asset to your digital strategy.

Embrace the power of Craft CMS and take your website to new heights by partnering with a skilled developer. Your online presence will stand out and deliver exceptional value to your audience, driving growth and success in the digital age.


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