Every business wants to have happy customers and increase their revenue. But your experience might be the opposite – your site is not converting enough visitors to clients.
What’s the reason behind this? Poor site design? Bad content? Not enough traffic?
Conversion rate optimisation (CRO) aims to answer these questions by experimenting with variations of the site via testing the different elements. Many factors lead into CRO, like page layout, typography, images, and interactive design elements.
You need to ensure that the content on your page is easily digestible by the reader, which means it has an easy flow with minimal distractions. This way, you will be able to capture more attention from prospective customers.
CRO is critical for managed service providers (MSPs) to consider if they want to grow their customer base. Gaining more leads and growing your customer base is the only way to stay in business, and grow your company.
What is conversion rate optimisation?
CRO is one of the most important ways for companies to increase their revenue.
It’s the process of increasing website visitors’ propensity to convert into customers. This is done through research, analysis, experiments, and implementation of these changes on a live site.
Basically, CRO is like a puzzle with many pieces, and you need to work hard to figure out which pieces are missing. To begin analysing your website, you can break its CRO down into three main parts:
The goal of CRO is to find the best possible combination of elements which will lead to more conversions. To do this, you need to know how visitors are making decisions, what they’re looking at on your page, and what they’re thinking about when they interact with your site.
You can take any different tactic to improve your conversion rate, but most importantly, analysing your audience is the first step to knowing what they want. The more data you have about your visitors, the better you will be able to convert them into leads or customers.
CRO and SEO go hand-in-hand
Investing in CRO is vital; it helps you increase your revenue and improve customer satisfaction.
A good conversion rate makes the biggest difference in terms of your site’s traffic and revenues. The better you are at making conversions, the more people will visit your site. Higher traffic means more conversions.
Bringing in traffic is all about search engine optimisation (SEO). If people can’t find your site, they won’t visit it – it’s that simple. This is why search engines are essential to your online success.
SEO and CRO are two different but complementary processes. SEO improves the visibility of your website on search engine by using appropriate keywords and ensuring that elements like page titles and headlines are optimised for the best possible ranking.
The process of SEO can be divided into two parts: on-page SEO and off-page SEO. The first refers to the changes that need to be made to your website in order to make it more search engine friendly.
The latter is about employing methods that do not involve any alterations or changes to your website. It can include link-building, social media marketing, and article marketing.
SEO helps boost CRO by increasing traffic to your website. Your need to budget time and money into a sound SEO strategy, because it will be the backbone to your CRO strategy.
How do you approach conversion rate optimisation?
The CRO process is not a quick or easy task. It starts with identifying which pages are not converting well and identifying what can be done to improve their performance. This involves looking at data like user analytics.
A/B testing is one of the most popular ways to increase conversion rates on a site. It’s done by splitting traffic to two groups – group A and group B – then showing different versions of a webpage to each group, and observing which version gets more support.
This way, you can alter things like image placement, call-to-action buttons, title tags, etc., so that you are able to determine what changes are working best for your site.
CRO is data-driven
Data is the foundation of CRO. It’s widely available and it can be used effectively to make business decisions. The most important thing about data is that it enables you to focus on what really matters: CRO.
It’s easy to get overwhelmed when testing your CRO, but if you test each element separately, it becomes clear which ones are working and which are not. Taking a data-driven approach to CRO and working methodically can be a slow process, but the results will boost your site traffic, conversion rates, and revenue.
As a CRO strategy, it’s vital to have a team of developers and data evaluators who are creative enough to design the visuals and messaging of the data they have.
Increasing your conversion rate means growing your bottom line, which is why it’s one of the most important metrics to have.