Value Marketing is important for any business, not only marketing professionals, but anyone in business. Discounting is not an acceptable way to gain customers unless you want to race to the bottom. What exactly is Value Marketing? It’s all about understanding the benefits your customer gets from your product. In other words: your customer’s perception…
Have you ever sat in a meeting with a customer and spent most of the time talking about how great your product or service is? Or perhaps it is someone else on your team, who is great about talking about the features, and the customer just doesn’t see the value? Today I will try to…
Blocks, sporks, smart-contracts, forks and mining are all words that are associated with the blockchain, but why should we care? Blockchain technology was developed by some very smart people who had a great handle on technology. One key aspect they failed on: speaking a language that matters to the general population. Most people can say that…
Have you have been looking at the symptoms, not the cause of your customer’s pains? When developing new products or your marketing strategy, it is vital to understand your customers pain points. Most businesses assume they know their customer’s pains, do they really? Asking a customer: What is your pain? Is not an ideal way…
Let’s face it, you’re in business to make money. It doesn’t matter if you have a cause, or you are going to change the world. Without sales and revenue, your business will not survive. What is a value proposition? Value proposition is not just a sentence or paragraph about your business, it’s a statement that you…
Without a great product that customers love, you will not have a business. How do we know what customers really want? How do we build value propositions they love? Do we build it and let them come, or do we ask them what they want? It’s not as simple as asking a customer what they…