Value Marketing is important for any business, not only marketing professionals, but anyone in business. Discounting is not an acceptable way to gain customers unless you want to race to the bottom. What exactly is Value Marketing? It’s all about understanding the benefits your customer gets from your product. In other words: your customer’s perception…
If you work for a Managed Service Provider (MSP), you’ll know that it’s not always easy to tell people what you do without confusing them or explaining in too much detail about what you do. Just like many technical businesses, your business is complicated; you do many things from procurement, networking, helpdesk, patching and many…
Have you ever sat in a meeting with a customer and spent most of the time talking about how great your product or service is? Or perhaps it is someone else on your team, who is great about talking about the features, and the customer just doesn’t see the value? Today I will try to…
Mass adoption is the holy grail of the crypto industry. Many people believe the industry needs to overcome regulation issues among many others first. However, if your mother or 10-yo son can’t figure out how to buy or trade crypto, isn’t that more of an issue? The crypto industry has been led by technology experts,…
Have you ever tried to buy some crypto lately? It’s not as easy as people would like you to think. I have studied, researched and talked with friends about Crypto, and one thing still remains common: most people get lost on how to buy, store, trade crypto. How to buy crypto? Exchanges (where you can…
When we discuss marketing services, you will notice that all of us has an opinion. Whether right or wrong, we are always judging these services. Go on and try asking someone in your office or anyone you know; you will realize that everyone gives you a different answer. However, the problem arises when you don’t…
Optimising your conversions is important, and when sending a proposal to a potential customer they often ask for bios from your employees. It may seem like a small thing, but it counts. I was just putting together a bio template for a client and felt this is something many MSP’s get wrong. Below is my…
We WebFonts! After hours of searching, we finally found the Google Adwords logo as a font! If you are using WordPress or any other CMS, simply download the file below and import it into your font manager. Need help getting this font to work on your website? Please leave a comment below. Download SVG Download…
Let’s face it, you’re in business to make money. It doesn’t matter if you have a cause, or you are going to change the world. Without sales and revenue, your business will not survive. What is a value proposition? Value proposition is not just a sentence or paragraph about your business, it’s a statement that you…