Linktech Australia is a managed services provider of IT integration and professional, managed and cloud services for small to medium-sized businesses (SMBs) and mid-market enterprises (SME). Founded in 2012 and headquartered in Melbourne, the company is on a mission to be the country’s most responsive IT support desk, and to implement and deliver reliable technology solutions that make technology simpler for workers and prepare businesses for tomorrow.
Linktech Australia’s services cover consulting, managed IT, cloud, and security. As an official Microsoft Partner, the company specializes in Azure, Microsoft 365, SharePoint and Teams, and is Microsoft Gold certified across Cloud Platform and Cloud Productivity.
Linktech Australia previously had an older business website that lacked a number of digital marketing and technical health considerations, which affected their visibility in top search engine results pages (SERPs), search engine optimization (SEO) and ability to acquire new customers.
The company were experiencing four primary challenges:
- Brand assets, such as imagery, sales collateral and templates, had disparate design
- Business with a similar brand name in a different sector out-ranked them for their name
- Two versions of the Linktech Australia website were incorrectly built and both live
- Website product pages required a content marketing and SEO copywriting refresh
As a result of these pain-points, Linktech Australia’s digital lead generation, traffic and activity was lower than the company wanted. The team then evaluated its options for a solution, and sought out a digital marketing partner to help Linktech Australia tackle the challenges it faced to increase inbound lead generation.
“We had aspirations to grow our MSP business model and elevate our brand awareness,” said Regina Melamed, Managing Director of Linktech Australia. “To realize that, we needed more leads, and a specialist IT marketing company that could help guide us along that journey.
“LeftLeads was recommended to us two years ago. We had a lot in common in terms of values, and quickly decided they were best-fit to help; they have been a valued partner of ours since.”
Linktech Australia engaged LeftLeads as a marketing partner with the expectation it would help:
- Improve the company website’s technical health and content marketing
- Increase its online presence in organic search and social media
- Unify its digital assets and website design to enhance brand awareness and consistency
“First impressions are important, and the site wasn’t doing our brand or our growth aspirations justice,” said Regina. “This is why we engaged LeftLeads to rebuild it from the ground up.”
With the main objective of acquiring more customers in mind, LeftLeads’ had an immediate and visible impact on Linktech’s digital lead generation, while alleviating its other critical pain-points.
“LeftLeads took leadership and control of everything that needed to be done from day one,” recalls Regina. “Being an external partner, they obviously don’t know everything about the business, but they came in and did the work like they were a part of the team. Steven and his team demonstrated clear experience, and we had nothing but confidence in their work.”
Results and Benefits
Linktech Australia has realized a 2000% increase in lead generation since working with LeftLeads, achieving its primary goal of acquiring more customers and growing the business.
The company’s website is now re-built, with fresh content (blogs, videos, landing pages and product pages), a new marketing platform installed (HubSpot) and a pricing calculator that all contribute to bringing in new leads. In addition, the site’s technical structure has been improved significantly, and previous configuration errors, such as the old website remaining live, are fixed.
These key SEO improvements have helped uplift Linktech Australia’s visibility in Google global search rankings, which has gone from two website visitors to 30 – 50 daily. It now has over 23 website pages ranking organically in the top three results for its targeted keywords, and has secured a number of SMB, M365 business and larger clients than they have previously realized.
Lastly, the increased conversions on the company website has significantly helped keep the Linktech Australia sales team engaged across their digital marketing activities. LeftLeads have also since rebuilt their sales collateral to help with traditional lead generation and conversions.
Linktech Australia continues to engage LeftLeads in ongoing work in other areas, such as improving their review process and case studies to champion more references of their work, and refining their go-to-market strategy to narrow down their solutions to focus on its core offerings.
“LeftLeads is responsive, reliable and delivers on exactly what they say they’re going to do,” concludes Regina.